Your “book” is talking about you. And it isn’t saying good things
“Your portfolio is not your friend.”
That’s how you crush a creative. My heart broke as the words came out of me. I could see the pain in the young writer’s eyes.
“You are so much better than this work. Look at your lines here and here,” I continued, pointing at examples in his book, hinting at his real potential as a copywriter. “Man, you’re going to be a great creative, you’ve got some smart and creative insights but they’re buried in
Read more »