16-04-2018 11:57 via thedrum.com

Young professionals say Snapchat is crap and the industry needs to move on

Here is a word of advice from young marketers like me: the Snapchat update is old news.
Yet, people are still not over it.
It’s now the marmite of my generation. After welcoming Snapchat into my life at 14 years old, I’ve seen it all during my seven years of dedication to the app. The abolishment of ‘best friends’, the birth of stories and the introduction of the iconic dog filter (it changed my teenage life). I had stuck by it through thick and thin… until no
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