Young athletes train to the fun extremes in Nike and Dick’s ad

A batch of young athletes take their training to extreme lengths in the latest spot from Nike and Dick’s Sporting Goods by Wieden+Kennedy.
The spot, ‘Play Like You Own It,’ shows several different kids taking the reins for their own training, going to the limits but having fun while doing it. According to a release, the ad shows viewers that somewhere along the line, sport became too specialized and standardized. It stopped being play and became work, and in doing so, lost some