Youku Todou partners with Endemol Shine to create original content for Chinese audiences

Youku Todou, the Alibaba-owned video streaming platform, has inked a co-development partnership deal with Endemol Shine Group to create and produce original content series.    
The deal will see the two parties work together to create big budget, high-quality non-scripted shows for the China market, starting with two original series.
Endemol Shine China will draw on the company’s international creative expertise in development, production, distribution and technology support