22-02-2017 10:04 via thedrum.com

You really don’t need a copywriter

Because of what we will call the current global ‘shenanigans’ we seem to have dispensed with such trifling concepts as truth, transparency, journalistic integrity and a critical appraisal of reported news.
 
But, one of the first scaffolding poles of a progressive society to be hammered out of place with a clang was the role of the expert. Expertise, it seems, is now a poor substitute for ‘common sense’.
 
As a copywriter, such a gruff ideological shift wasn&rsq
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