‘You need collaborative action’: ANA’s Bob Liodice on diversity and brands

As the Association of National Advertisers (ANA) Masters of Marketing conference continues in Orlando, one of the big issues swirling about the industry is that of diversity and inclusion. Long a topic that has had its ebbs and flows — and starts and stops — the ANA recently announced the Alliance for Inclusive and Multicultural Marketing (AIMM), an effort to engage marketers to help them reach their full potential and hit diversity-related targets. 
The call for greater di