You can always do more with less: Amanda Mackenzie on what it takes to be a successful marketer

Amanda Mackenzie grew up thinking she was going to be a doctor – via the brief ambition of being a ballet dancer – but ultimately started her career in ad agencies. Despite this beginning, she freely admits that “some of the conversations you have in advertising can be absolutely pointless, because most consumers aren’t going to notice it and it really doesn’t matter a jot”.
It perhaps isn’t a surprise, then, that after just over a decade at WCRS and DMB