Yorkshire Tea on upholding its challenger status and making its ads ‘culturally famous’

Yorkshire Tea has released a new campaign in a bid to sustain its sales growth in a declining tea market and deliver cut-through among consumers.
The new campaign, created by Lucky Generals and launching today (2 March), sees the brand recruit multiple celebrities from Yorkshire, including TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers and the Kaiser Chiefs.
They appear in a variety of comic scenarios aimed at demonstrating Yorkshire Tea’s “unwavering passio