Yext hands businesses full control over their data with Amazon Alexa partnership

Yext, the knowledge engine, has announced it is partnering with Amazon Alexa to enable businesses to channel digital information directly to the virtual assistant.
The direct line will ensure that consumers will be presented with up-to-date locations, hours of operation and service range straight from the horse’s mouth – thus curtailing the propagation of incorrect information.
Howard Lerman, founder and CEO of Yext remarked: “Today is a quantum leap forward in Yext's