Yahoo: Why doesn’t Apple know you have an iPhone?

Yahoo’s SVP of communications products at Yahoo, Jeff Bonforte, has an issue with how marketers are using data.
He believes other brands should be more responsive in their approach to data and not rely on the basics. He says that by not doing more with data, brands, including Apple, are at risk of offending customers.
“I think when we collect a lot of data it can offend customers when we are so unresponsive about it,” he says, speaking at Yahoo’s IAB Upfronts event today