Xfinity sees the World Cup through the eyes of its chameleon expert observer Chema

Xfinity is handing its World Cup coverage to a lizard of many colors, enlisting a new character to appeal to soccer fans who must root for another country’s team, since the US did not qualify for the tournament.
The World Cup marketing campaign from Xfinity, called ‘Unexpected Experts,’ is largely a social media effort involving a character named Chema the chameleon, who will take over Xfinity’s social accounts during the tournament to share stats, predict winners and dro