Xerox has updated its classic ‘Brother Dominic’ Super Bowl spot for the digital age

Forty years ago, Xerox aired its now-classic spot “Brother Dominic” during the Super Bowl. Ahead of this year’s game, the brand is hoping to leverage both nostalgia and Super Bowl buzz with a revamped version of “Brother Dominic” that shows just how far Xerox has come since the ad initially aired.
In the original version, which was created by Needham, Harper & Steers, Brother Dominic is asked to create 500 copies of a manuscript he had just written. Overwhelmed