Xaxis launches programmatic hub to help Chinese brands run overseas campaigns

Xaxis has launched a programmatic hub to help Chinese brands run digital display campaigns outside of China.
The Outbound Hub enables China-based companies to leverage Xaxis’ technology and its global media network to run programmatic campaigns across foreign markets. The hub provides brands with audience strategy and planning, multi-market campaign operations and optimisation, and reporting and analytics.
The launch comes as Chinese companies increasingly look to promote their brands and