X Factor viewers likely to be C-suite executives while Bake Off viewers earn more than $100k reveals The Trade Desk

The Trade Desk has analyzed new data which encourages brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns.
The report states that X Factor and Strictly Come Dancing fans are most likely to browse on a tablet, while Great British Bake Off and Cold Feet viewers prefer PCs.
The data further reveals that X Factor fans who are likely to be shopaholics, are also more likely than average to be C-suite executives (3.57x) and work in th