Wunderman joins forces with Salmon to launch new commerce division

Wunderman has launched Wunderman Commerce together with Salmon, an ecommerce consultancy, as its foundation.
Salmon was acquired by WPP in 2013, while Wunderman has announced the recent acquisition of digital consultancy The Cocktail.
This launch increases Wunderman’s offering to include enterprise-level retail and mobile commerce capabilities, as it taps into Salmon’s expertise in delivering strategy, platform integration and customer experience solutions across platforms such as Ma