WPP’s Xaxis to buy sales house Triad Retail Media

WPP-owned Xaxis is to buy Triad Retail media in the US where the agency network’s adtech hub hopes to bolster its relationship with some of the country’s largest brands including: Walmart, Toys “R” Us, etc, by helping them monetize their online properties.
Financial details of the deal, which is still subject to regulatory approval, were not publicly disclosed, but with revenues in excess of $120m a year, the Florida-based outfit (which has 700-plus employees in offi