WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat

WPP chief Sir Martin Sorrell has singled out Amazon’s Alexa personal assistant as providing one of the biggest threats to the advertising industry going forward – alongside the existing tech duopoly of Facebook and Google.
Sorrell’s fears centre on the growing pervasiveness of the online retailers Alexa personal assistant, to which it has begun attaching a camera to hoover up even more data from consumers. Arming it with a treasure trove of data to which more traditional ad gia