WPP’s Grey set to acquire controlling stake in China’s Easycom

WPP’s Grey Group is set for a significant expansion into China after agreeing to acquire a majority stake in Easycom, a Shanghai-based social marketing agency.
Founded in 2006 Easycom employs a staff of over 40 specialising in a number of key disciplines including key opinion leader management, social content creation and campaign management, social to offline event activation, media relations and crisis management.
Key clients for the newly acquired agency include leading global brands su