WPP study: minority ethnic consumer disposable income set to double in coming years

A new study from WPP suggests brands need to be more inclusive in their marketing – or be left behind.
The spending power of minority ethnic consumers in the UK is set to double over the next 40 years, a study released by British ad agency group WPP has found.
Research carried out by the firm estimates that the total annual disposable income available to minority ethnic groups in Britain will rise to £575bn ($674.79bn).
The report suggests that the cumulative disposable income of min