WPP plans to double Snapchat spend to $200m

WPP will double its spend on Snapchat this year, investing an estimated $200m according to the network’s chief Sir Martin Sorrell.
It comes after WPP tripled its investment into the platform in 2016. Its clients spent $90m on Snapchat last year, around $60m more than it predicted would be spent on the app.
Speaking to CNBC, Sorrell said it will continue to plough advertising budgets into Snap although admitted it is paltry in comparison to the sums going on Facebook and Google.
"But it's a