WPP picks up advertising and media duties for Walgreens Boots Alliance

Walgreens Boots Alliance (WBA) has chosen a team of WPP agencies to handle its marketing and advertising efforts moving forward.
WBA, which owns pharmacy chains including US-based Walgreens and UK-based Boots, has tasked the holding company with traditional and digital advertising efforts, media investment management, promotion and relationship marketing, public affairs, media relations and communications.
A dedicated group of staffers dubbed “Team WBA” will handle the account o