WPP digital consolidation drive set to draw Young & Rubicam into VML fold

WPP is reportedly embarking upon a process of significant consolidation of its digital businesses as it seeks to remain fleet of foot in a rapidly evolving industry.
That process is expected to see Young & Rubicam merge with digital ad firm VML according to a report in the Wall Street Journal, with VML CEO Jon Cook taking the reins of the combined entity once the dust has settled.
The WSJ went on to suggest that the group’s direct-marketing company Wunderman has entered talks to work w