World Cup, Sky, influencers: 5 things that mattered this week and why

How New Balance plans to steal World Cup market share from sportswear behemoths
New Balance might be the new kid on the block when it comes to the World Cup, and it certainly doesn’t have the marketing budget to compete with the likes of sportswear behemoths Adidas and Nike, but being an unassuming underdog has its perks as the company suggests big brands can often get caught up in the “hype” of the tournament.
But not New Balance. Instead, the sportswear company intends t