World Cup boosts global ad revenue by $2.4bn - China to outspend US by 500%

The World Cup is repeatedly touted as a global event that will reach as many as 3.2bn people through its run. Brands looking to grab hold of this audience will reportedly boost global advertising spend by $2.4bn. This is despite the absence of some of the world's biggest economic powerhouses from the competition like the US and China.
Research from Zenith found that despite great interest in the tournament in Russia, some major economies will not be going all in with their ad spend. In particula