27-07-2018 16:20 via thedrum.com

‘Wordplay wankery’: three creatives review Brexit campaigners’ uncovered Facebook ads

Facebook has been forced to disclose the raft of targeted ads created by pro-Brexit campaign groups as part of a parliamentary inquiry into fake news. The select committee evidence revealed campaigns that were creatively rudimentary, relying heavily on stock imagery and visual metaphor.
The IPA has responded to the publication of the ads, which were run by Aggregate IQ on behalf of the Vote Leave, BeLeave and DUP Vote to Leave campaigns ahead of the 2016 referendum.
Its president,
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