With distinctive rattling presents, Lego returns to Christmas TV for the first time in 4 years

Lego has released ‘Give the Gift of Imagination’, its first mainstream Christmas TV campaign since 2013 that captures the unmistakable rattle of its bricks.
The TVC focuses on a range of kids picking up a range of boxes and automatically knowing what’s inside just by shaking their present. They go on to describe what creations they hope to build – “a carrot village”, “a humongous boat that flies” ­– before tearing any wrapping paper