Winter Olympics: Sponsors look to gain an edge from Games’ ‘cooler cousin’

From Rio de Janeiro’s Copacabana beach to the snow-capped mountains of Pyeongchang, the Summer and Winter Olympics might seem worlds apart but there’s one thing they have in common: they both present a big opportunity for advertisers.
As we countdown to the opening ceremony of the 2018 Winter Olympics tonight (9 February), there’s no denying the growing excitement as athletes such as Elise Christie in speed skating, skier Dave Ryding and skeleton racer Lizzy Yarnold battle