06-07-2018 17:22 via thedrum.com

Winning the World Cup (as an advertiser)

Refreshing isn’t it? How an emotion like positivity can change the whole way you think and act. I am of course talking about the England team's performances on and off the field.
Gareth Southgate has bestowed belief in the whole England set up. It is no surprise that so many advertisers want to be associated with both the England Team and the World Cup in general. In England, this provides a platform for advertisers to deepen their emotional engagement with their customers. Emotion is
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