Win-win-win: Former Twitter APAC exec Aliza Knox on her new role at Unlockd

In a surprising move, former Twitter APAC executive Aliza Knox has moved to mobile ad platform startup Unlockd, taking the chief operating officer role.
Speaking to The Drum, Knox said that Unlockd had piqued her interest with its 'win-win-win' model.
“I'm attracted to the 'win-win-win' model where our partners – mobile operators and streaming companies, advertisers and consumers - all benefit. I also like that it's a very young company with tremendous opportunity, fantastic deals al