Wimbledon appoints Two Circles to help it better leverage audience data for deeper fan engagement

The All England Lawn Tennis Club (AELTC) has appointed data-driven sports marketing agency Two Circles to help it better understand and communicate with its audiences across all brand touchpoints.
The focus of the partnership will be to create a data management foundation which will give the AELTC a greater insight into Wimbledon audiences and ultimately help create more tailored communications that will increase engagement across all digital platforms.
Two Circles will work alongside lead spons