Wimbledon and Space lean on experiential to cause a racquet around Arrivals

Wimbledon is leaning on experiential to generate buzz for the tournament around the iconic tennis location.
Working with Space for the seventh consecutive year, the the All England Lawn Tennis Club (AELTC) is looking to tell the story of the history of the tournament. Tying into the wider Pursuit of Greatness campaign, the marketing effort looks to expand beyond the half a million people expected to visit Wimbledon.
Landing during a World Cup year, the tennis outfit will be competing for attenti