Wimbledon 2027: how will fan engagement and marketing change?

Wimbledon is here again, but let’s take a moment to reflect on how the ways that we consume sports has changed over the past 90 years since the BBC's first broadcast live from Wimbledon on the radio.
Since then, we’ve seen some amazing developments, from the revolution of colour TV to watching Federer and Nadal battle it out on our laptops
In the video industry sports isn’t just the most lucrative content out there but is also a bellwether for customer trends and engagement. We