Will your brand get trumped?

In stunning fashion, America just elected a president who had encouraged his rally goers to beat up demonstrators, bragged about groping women, and regularly engaged in cyber-bullying on Twitter. If yesterday’s results proved anything, it was that a surprising number of Americans were hungry enough for change that they were ready and willing to pay a steep price for it. 
So where do we go from here?
What does it mean for brands as they seek to be relevant in this new era?
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