Will the hype around programmatic keep going strong in 2018?

Two thirds of the year have vanished at a faster rate than ever before.
2017 is coming to an end, and everyone in the media and advertising industry are enjoying the remainder of their summer nights, taking the last couple of breaths and sips of their tropical drinks before facing a daunting Q4 with soaring budgets, optimistic revenue targets and immense pressure from clients to make this their best year in the history of mankind. Before everyone (myself included) start stressing out, it makes s