Will Samsung’s credibility burn out faster than its new Note 7 has?

Make no mistake about it, Samsung has quickly emerged as 2016’s crisis brand of the year.
In fact, it has suffered a double crisis – a repeat serving its own making – by lurching from one major damage limitation exercise to an even bigger one with its handling of the Galaxy Note 7 fiasco.
The situation is set to be discussed in many a PR seminar, on various training courses and in business schools as a classic public relations fail. It has been as incendiary as the devices them