Will major brands still turn to Steve Smith and the Australian Cricket Team in the future?

Once the “Weet-bix Kid”, Steve Smith is now most likely to be seen fronting campaigns for another of Australia’s well known brands, Bunnings Warehouse, selling sandpaper.
That self-mockery worked wonders for Gareth Southgate after his missed penalty in Euro ’96 for England, when he embraced his failure in adverts for Pizza Hut. But Gareth Southgate was playing by the rules, trying his best to win fairly for his country. Steve Smith and co broke the rules and, in doing so,