Will February 2017 go down as the month that destroyed adtech?

February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so.
Marc Pritchard rocks the ad world
February began with the fallout from Procter & Gamble’s chief brand officer Marc Pritchard’s atomic bomb of a marketing address to the annual leadership meeting of the Internet Advertising Bureau (IAB) in Florida. His opening remarks set the stage for the news to come:
“Before digital technology,