Will Dove’s ‘Pepsi moment’ affect the brand in the long term?

Amid a raging debate around a "racist" Facebook ad from Dove, data shows that consumer sentiment around the brand has been largely negative. But will the furore result in any long-term material impact?
The ad, which showed a black woman turning into a white woman after using the brand’s body wash, has since been removed. Aside from a general statement and apology in which the Unilever-owned company conceded it had "missed the mark," Dove has otherwise rem