Will data save Dentsu? Inside the holdco's rebuild around Merkle

Though Dentsu’s most recent results leave plenty to be desired, its grand restructuring project continues apace – with Merkle’s data business at its heart.
Pulling together across networks and geographies – or at least projecting the image of a united front – has become increasingly important for agency groups. But in the case of the newly configured Dentsu, announced yesterday, the job of bringing staff into the big tent is paramount.
Many employees within its core