Will AI make us better humans?

It already seems an age since Christmas and the speculation about who might ‘win’. And this year was no less hard fought than usual. But there was a distinct theme of getting back to what matters running through many of the big ads of the season.
It was perhaps this renewed focus on the humanity of the festive period as opposed to the commerciality that swung it for Sainsbury’s in the end (we’ll conveniently forget that we are still talking about a supermarket winning Chr