Will 2020 be the year when programmatic grows up?

The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur. In its infancy, programmatic was used for monetising long-tail display inventory. Having turned 10 in 2017, the technology is now in its adolescence, changing the face of marketing and making huge strides as one of the key tools to reach consumers in a more meaningful way.
The success of automated media buying is spea