Why your agency should behave like a dotcom

I’ve long observed, and having worked in a dotcom and now agency-side, that dotcoms tend to act differently in comparison to multi-channel businesses – especially those business that have ‘added digital on’ to more traditional ‘offline’ routes to market in recent years.
In large, I put this down to the fact that years ago dotcoms recognised that their consumer world actually changed faster than they could react to it. This drove them to internally realign thei