Why Wagamama thinks it can redefine loyalty

Wagamama is confident it has "reassessed the whole notion of loyalty" with the imminent launch of its new loyalty app Wagamamastars, which rewards customers based on how they prefer to dine with the Japanese restaurant chain.
Rather than being based on frequency of visits, the app rewards first-time and infrequent guests, through to loyal repeat customers. Visitors will receive one star every time they spend £10 by ordering via the app, and at the end of a meal, can choose to save their st