Why Volkswagen’s media boss won’t buy media from a consultancy

The prospect of being able to buy media from a management consultancy that already has creative and digital know-how won’t be happening anytime soon at Volkswagen.
That’s according to head of communications and media planning Oliver Maletz. He warned the likes of Accenture and Deloitte not to compete head to head with media agencies, admitting that he wouldn’t be tempted to jump ship.
His fear being that, even if a management consultancy did buy an agency, it would still be lac