Why Virgin Media is sticking with Usain Bolt

Virgin’s brand director may be advocating for a creative review across the business’ portfolio, but Virgin Media is confident its recipe of Usain Bolt, BBH and primetime TV advertising will see it rise above the competitive telecoms marketplace.
Virgin Media’s latest campaign is dubbed 'Switch to Super', which stars Olympic athletic champion Usain Bolt for the sixth year running. Yet rather than showcase his speed in a literal sense, Virgin has him dressed up in a range of supe