Why video is not just about cinematic content and sexy car brands

Video was the fastest growing digital ad sector in 2015, according to the IAB’s latest findings, with spend up 129% to £298m. And that surge in spend has unsurprisingly piqued the interest of publishers. AOL, Buzzfeed, Yahoo and Vice are all pushing their own video content and opening up in-house production studios as they look to convince brands they should be the platform of choice for marketers’ budgets and look to stop Google and Facebook racing awa