Why typography has won a starring role in the streaming TV age

If I ask you to think of any one of the most talked-about streaming series in recent years, chances are you will immediately conjure in your mind the show’s headline title with its often-iconic typeface.
Much has already been said of these now-famous title sequences, but less often discussed is how typography and orthographic design has recently found a new starring role, thanks to the meteoric rise of streaming services.
Intense competition for the attention and loyalty of the ‘peak