Why travel brands have to think fashion

My heart often sinks when I get out my iPad to research my next holiday. Yes, it’s exciting and fun to decide where to go and what to do, but the endless comparisons and debate with my husband, and the worry that we might be paying over the odds is, frankly, wearing.
Finding the perfect holiday for your budget and aspirations is a lot of work and stress - on average 30 hours spread over five weeks. Add in the holiday itself and this is a significant investment of time and emotion in o