Why this indie agency hires chefs, comedians and architects instead of traditional marketers

A comedian, an architect and chef walk into an agency. They sit down and get cracking on with a client brief for Asos, maybe even Adidas or Spotify. There’s no punchline, this is Byte – the London indie shop rewriting the rules of agency recruitment.
“We’ve found that some of the best people have come from outside of the industry altogether and we also look for complimentary skills for specific roles,” explained the firm’s founding partner Jamie Kenny.
The age