Why the WPP hack could damage big data’s rise

Hacks are becoming increasingly big – and common news these days. Scarcely a month goes by without another major corporation being hacked, whether it’s for financial gain, political or terrorist motivations, or simply mischief.
There was the 'WannaCry' attack of May, which affected Windows machines at the NHS, Deutsche Bahn, FedEx and Telefónica. And last month, of course, advertising giant WPP became the latest victim. On 27 June, WPP employees reported systems crashing